Master of Business Administration

  • We offer following core specializations namely: MARKETING (MK), HUMAN RESOURCE MANAGEMENT (HR), FINANCIAL MANAGEMENT (FM), OPERATION MANAGEMENT (OM), INTERNATIONAL BUSINESS (IB), INFORMATION TECHNOLOGY (IT), COOPERATIVE MANAGEMENT (CM) to cater the need of business and industry.

Electives in III & IV semester

Specialization Group: MARKETING (MK)

SN CODE SUBJECT
1BMBMK01Consumer Behaviour and Neuro Marketing
2BMBMK02Marketing & Web Analytics
3BMBMK03Sales and Distribution Management
4BMBMK04Services & Retail Marketing
5BMBMK05B2B Marketing

Specialization Group: HUMAN RESOURCE MANAGEMENT (HR)

SN CODE SUBJECT
1BMBHR01Talent Acquisition Management
2BMBHR02Employee Relations and Labour Laws
3BMBHR03Performance and Reward Management
4BMBHR04HR Analytics
5BMBHR05Organizational Change and Development

Specialization Group: FINANCIAL MANAGEMENT (FM)

SN CODE SUBJECT
1BMBFM01Investment and Portfolio Management
2BMBFM02Tax Planning and Management
3BMBFM03Financial and Credit Risk Analysis
4BMBFM04Behavioural Finance
5BMBFM05Strategic Financial Management

Specialization Group: OPERATION MANAGEMENT (OM)

SN CODE SUBJECT
1BMBOM01Supply Chain and Logistics Management
2BMBOM02Business Process Reengineering
3BMBOM03Quality Management
4BMBOM04Service Operations Management
5BMBOM05Project and Sourcing Management

Specialization Group: INTERNATIONAL BUSINESS (IB)

SN CODE SUBJECT
1BMBIB01International Business Management
2BMBIB02Export Import Documentation
3BMBIB03Geo-Politics and Trade
4BMBIB04Managing Global Supply Chains
5BMBIB05International Finance

Specialization Group: INFORMATION TECHNOLOGY (IT)

SN CODE SUBJECT
1BMBIT01Software Engineering and Management
2BMBIT02Emerging Technologies for Business
3BMBIT03Database Management System
4BMBIT04E-Business
5BMBIT05Business Data Warehousing and Data Mining

Specialization Group: COOPERATIVE MANAGEMENT (CM)

SN CODE SUBJECT
1BMBCM01Principles and Practices of Co-operation
2BMBCM02Co-operative Legislation
3BMBCM03Credit Co-operatives
4BMBCM04Non-Credit Co-operatives
5BMBCM05Co-operative Accounting & Audit

Duration

Two year full time Post Graduate Degree programme

Affiliation

Dr. A.P.J. Abdul Kalam Technical University, Lucknow

Theoretical concepts of Marketing, Finance, Human Resource, Taxation and Information Technology taught in the classroom are supported by practical experience in the form of:

  • Articles
  • Case Studies
  • Symposiums
  • Guest Lectures
  • Industrial Visits
  • Market Survey Projects
  • Summer Internship
  • Apprenticeship

(50% Gen/OBC) & (45% SC/ST) Marks in Graduation in any discipline.

Direct Admission (50% Gen/OBC) & (45% SC/ST)

MBA MERIT BASED SHORTLISTED STUDENT